If you are the owner of a small business and you are struggling to make your website work for you, hiring an SEO company is a great way to regain success in the area. While the concepts behind success in search engine optimization can sometimes seem overly complicated, working with experts in the area can simplify it greatly. An SEO company can take care of all of the technical needs for your business, while you focus on the main things that will get you more visitors, and more sales.
While your SEO company is taking care of your more advanced needs, what can you be doing? That’s easy – you need to be focusing on the simple stuff! The following four areas are things that you can work on alone, or with your company, to make sure you keep things basic for your website and you take care of the things you know how to.
1) Work with your SEO experts to come up with Better Keywords. One of the main ways that a new website initially does not succeed is through the inappropriate selection of keywords. First of all, you need to understand that the keywords best for your website are not always the wants you want. The search engines choose to index keywords and you also need to keep in mind what your potential customer is searching for! Try out a few and see what work best for you. It is all about trial and error. It is usually easier to rank for something a bit longer (called long-tail keywords), so try incorporating these into your SEO strategy.
2) Ensure a unique viewing experience. Each page of your website should be different. If your homepage is engaging and fresh, you will encourage users to keep looking around, but if every page after that is boring and monotonous, you will lose these customers. Spend the extra time to make sure each page is different.
3) Make sure you are on Social Media with your Company. The main sites like Twitter, Facebook and LinkedIn are all great for business use. Even the smaller social media sites like Pinterest, YouTube and Instagram have some merit for businesses. Your website is great, so you need to show it off, and social media is the best place for this. Millions of users each day will go on these sites, and you can easily take advantage of them.
4) Create great titles. Your titles and descriptions need to do just that – describe. They should let the reader (and the search engine) know exactly what your websites and pages are about while grabbing their attention and urging them to continue reading.
The above four tips will help you get back to SEO basics. With the help of an SEO company taking care of the tough stuff, you will be on the road to internet marketing success in no time.